Quaker Oats Account Files, 1945-1965, 1977.

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Quaker Oats Account Files, 1945-1965, 1977.

http://www.worldcat.org/oclc/48948583

Reports, fact books, and recommendation books prepared both at JWT and by outside research firms and nearly all relating to the Quaker Oats Aunt Jemima advertising character brand. Report (31 items, 1945-1965, 1977) topics include studies of waffle and pancake consumption; evaluations of packages, advertisements, and commercials; media recommendations and advertising planning for several Aunt Jemima products. Also included is a 1977 report on competing product Bisquick, when it was advertised as a pancake mix. Fact books (8 items, 1956-1964) detail statistics on Aunt Jemima shipping and distribution; consumer movement; advertising research, exependitures, media, strategy, and results; packaging; and brand competition. Recommendation books (6 items, 1958-1964) describe Aunt Jemima marketing and sales planning. Acquired as part of the John W. Hartman Center for Sales, Advertising, and Marketing History. (01-206).

45 items 4.2 linear feet.

Duke University Libraries, Duke University Library; Perkins Library

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SNAC Resource ID: 7600421

Duke University Libraries, Duke University Library; Perkins Library

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J. Walter Thompson Company. Chicago Office.

http://n2t.net/ark:/99166/w6n35d86 (corporateBody)

The J. Walter Thompson Company was founded in New York, N.Y., in 1864, and is one of the world's largest advertising agencies. From the description of Quaker Oats Account Files, 1945-1965, 1977. (Duke University Library). WorldCat record id: 48948583 ...

Quaker Oats Company

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Jemima, Aunt

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J. Walter Thompson company

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Advertising agency. From the description of Radio programs, 1953-1961 and n.d. [sound recording]. (Duke University Library). WorldCat record id: 37954564 After graduating from Mount Holyoke College, Lois Gaeta worked at the J. Walter Thompson Company advertising agency as a script writer for television and radio commercials during the years 1955 through 1961. Later in her career, Gaeta worked in video and in continuing education programs in the medical profession. ...

John W. Hartman Center for Sales, Advertising & Marketing History

http://n2t.net/ark:/99166/w68d3m75 (corporateBody)